hear.com

Hear.com is an international hearing aid company that uses incredibly large ad spends across various channels to market their latest products. This health care company is HIPAA compliant in designs while utilizing A/B performance testing to conduct User Research on landing pages. An average sprint would range in multiple landing pages, social ad content, video production, email testing and app maintenance. I worked across a large team and collaborated with many writers, developers, designers and product managers who lived in Berlin, Germany, Miami, Florida and Denver, Colorado.

Landing Page A/B Testing – file available upon request

Prior to setting up this test, user interviews were conducted in order to gain perspective on our current best performing page, which included an attractive female placing a glowing hearing aid into her ear. It quickly concluded that there was a miscommunication about whether the hearing aid physically glowed, or if it was to bring attention to the medical device. Ran a second test without bringing attention to the device using lights, and it was so well-received that it outperformed the original landing page.

Questionnaire User Flow – file available upon request

Using gamification to drive user engagement, we designed an experience that alternated between authority and reciprocity in order to gain the users trust. Went through the entire questionnaire to determine the highest drop off screens and tested an alternate path. Ultimately led to a high user engagement and more leads by the end.

Mobile App – file available upon request

SMS Campaign – file available upon request

This section of the customer journey was designed for potential clients that returned to the funnel. Using a soft push/pull style incorporating education and information, we were able to address users questions.