At hear.com, a German-based eCommerce medical brand specializing in manufacturing and marketing hearing aids worldwide, I led research and analytics initiatives to better understand user behavior and optimize the customer journey through user flows and app prototypes. My work included conducting user testing, interviews, and product designs to inform design and marketing decisions. I also contributed to the company’s website rebrand, developing performance marketing creative content and digital campaigns that enhanced engagement, improved conversion rates, and strengthened the brand’s global presence.