I managed social media campaigns for entertainment companies such as Netflix, Universal Studios, Lionsgate, Summit, Paramount, and Vertigo Films focusing on increasing audience engagement and amplifying film and theme park promotions across platforms like Instagram, TikTok, and Twitter. By developing creative content strategies, including behind-the-scenes footage, interactive polls, and influencer partnerships, the campaigns successfully drove brand awareness and ticket sales. Performance analytics guided continuous optimization, allowing us to tailor content to audience preferences and maximize reach. The campaigns not only strengthened Universal Studios’ online presence but also fostered a deeper connection with fans by delivering immersive, shareable experiences.